Fiat Bets Big On Texas, Opens 10 Dealers In The Lone Star State

Everything’s big in Texas, so the saying goes. Unless Fiat has something to say about it: out of 70 existing Fiat dealers, 10 of them are opening up in Texas—the second-highest amount of dealerships, behind California, and tied with New York and Florida.

Texas may seem like a strange state to sell small cars, considering that they’re so infatuated with pickup trucks that GM, Ford, Dodge, and even Toyota have “ Texas edition ” versions of their big honkin’ trucks. But two of its major metropolitan areas, Dallas-Fort Worth-Arlington and Houston-Sugar Land-Baytown, feature populations over 5 million, with the usual issues of traffic and congestion found anywhere else. Fiat is betting on these population-dense areas to achieve market success.

And while Texas might not come to mind as a trendy, fashion-conscious place like New York, Florida or California, its major city Houston is America’s 4th-largest city, and brimming with cosmopolitans in the high-tech energy and computing industries. And dispelling the notion that these urban dwellers would spring for automatic transmissions: 70% of cars sold by these dealers are equipped with the 5-speed manual.

Eventually, Fiat will open up 130 dealers across the country. But for now, if you’re in one of these trendsetting states, then you won’t have to drive far to pick one up.

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Fiat Bets Big On Texas, Opens 10 Dealers In The Lone Star State

Texas may seem like a strange state to sell small cars, considering that they're so infatuated with pickup trucks that GM, Ford, Dodge, and even Toyota have “Texas edition” versions of their big honkin' trucks. But two of its major metropolitan areas,



Car dealership employee sues for racial, sexual harassment

Claiming violations of his civil rights, Kinsley Robinson filed suit against Allen Samuels Enterprises Inc., also known as East Texas Dodge Inc., on June 17 in the Eastern District of Texas, Tyler Division. Robinson was employed by East Texas Dodge in



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Williams has lived in North Texas since 1958, and owns the Weatherford dealership Roger Williams Chrysler Dodge Jeep. He said his local roots and business experience are what put him over his opponent — former Texas Railroad Commissioner Michael



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Those of us who managed not to board up our windows are operating leaner and meaner," said Marion Luna Brem, owner of Love Chrysler Dodge Jeep in Alice and Corpus Christi, Texas. Figures tell part of the story. TrueCar.com, a California-based source of



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The Chevrolet Silverado 1500 was in ninth place among all vehicles, with 21579 sold, while the Dodge Ram 1500 truck ranked 19th with 12964 sold, according to Edmunds.com. (The GMC Sierra pickup ranked 36th.) Tundra ranked in 78th place, with 4307 sold,




Dodge Dealer | 2011 Dodge Journey Voted “Family Car Of Texas”

San Antonio, TX (PRWEB) May 13, 2011

The Texas Auto Writers Association recently named the 2011 Dodge Journey the official Family Car of Texas. At Mission Chrysler Jeep Dodge – the premiere San Antonio, Texas Dodge dealership – they were not too surprised that the Journey won the honor.

The annual spring roundup took place at the Texas Motor Speedway in Fort Worth.

“Voters were impressed with the new 2011 Dodge Journey; it seems that the folks at Dodge have thought of everything to make traveling with the family an enjoyable experience,” said Michael Herzing, President ” TAWA and publisher of LetsTalkWheels.com. “From the hidden storage under the front passenger seat cushion to the new Uconnect Touch multi-media center to the beautiful new interior and the impressive driving experience, the Dodge Journey wowed us with its performance and versatility.”

And as for Dodge, they are proud of the honor and are taking it seriously.

“The Dodge Journey will wear the ‘Family Car of Texas’ award like a badge of honor,” said Ralph Gilles, President and CEO, Dodge Brand. “The entire team at Dodge is thrilled that journalist and customers who get behind the wheel of the new Journey are experiencing the excellent driving experience and striking new interior that’s been a labor of love for our team.”

This award is just one of many the Dodge Journey has won over the years. They recently also won the Insurance Institute for Highway Safety (IIHS) “Top Safety Pick” in 2011. In addition to being safe (and fuel efficient) the minivan is very fun to drive. For all types of families, the Dodge Journey has been a big part of travel to and from work, school, and all the other places families go.

For residents of Texas, this is very good news. Those living in the San Antonio area can get a Dodge Journey at Mission Chrysler Jeep Dodge – the leading Dodge dealer in San Antonio , Texas and the surrounding area. Their sales professionals are standing by to help consumers get all of their questions answered about the Dodge Journey as well as all the other great new Dodge and Chrysler models for 2011.


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