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7 Apparel Brands That Could Beat Inflation

Most of us have heard that the necessities in life are food, clothing and shelter and some may argue that investing in necessities is a sensible place to start. This article discusses the current state of affairs for seven clothing manufacturers, as well as their 2011and 12-month performance. Several other apparel manufacturers exist, but these seven represent numerous segments and price-options.

American Apparel ( APP ) offers fashion apparel and primarily t-shirts, denim, sweaters, jackets and clothing accessories. The company was hit hard by both the increase in cotton costs and a series of sexual harassment lawsuits against the company and its CEO-founder. Many also believe that APP grew too much going into the financial crisis, now has too many retail stores and should go through a period of contraction. The brand is above average priced for the mostly plain cotton apparel products it offers. The company is now trading below a dollar per share and over 18% of its float is sold short. Of the seven retailers discussed here, American Apparel is the poorest performing stock both within 2011 and over the last 12 months. Liz Claiborne ( LIZ ) offers numerous fashion and business apparel brand options. Beyond its namesake brand, it also owns brands that include Juicy Couture, Kate Spade, Lucky Brand, and DKNY Jeans, among others. Most of the brands LIZ offers exist as a mid-tier brand, often known for their design but not necessarily existing as a true luxury brand. These brands are likely capable of pulling off price increases without significantly altering demand. Nonetheless, LIZ presently has approximately 34% of its float sold short. True Religion ( TRLG ) primarily sells high-end 1970s inspired jeans for women. The company’s commitment to the fit and style of its core product solidified the brand’s popularity among higher-end female consumers and provided the position as a leader in premium denim and casual sportswear. As a true luxury option within jeans, True Religions should be able to pass commodity costs onto their consumers and possibly do so without considerable price increases to the core jean product-line. The company has about 8% of its float sold short. Quicksilver ( ZQK ) is a brand that built itself through offering apparel products for surfing and related casual & beach lifestyle activities.

Fashion and Music Collide: The Roots Front John Varvatos' Fall ...

It’s no secret that fashion designers have constantly turned to celebrities to spearhead their advertisements.

This approach, though sometimes criticized by those who believe that modeling should be left to, well, the models, serves a great purpose. But even those fashion enthusiasts who mourn the days when the true art of fashion didn’t need to exploit someone’s celebrity in order to gain notoriety, have to admit that John Varvatos ’ latest superstar casting is nothing short of genius.

The worlds of music and fashion have collided once more by way of John Varvatos’ eponymous fall advertising campaign.

The Roots have just been tapped to front the label, and video captured from the the legendary group’s exclusive performance on the New York tarmac where the  Varvatos fashion shoot took place, proves the combination of Varvatos’ chic vagabond-ish designs mixed with The Roots bluesy, eccentric musical and stylistic tastes, make for pure magic.

Although the American fashion designer has had tremendous success with his own label, Varvatos’ career involved long stints as head of menswear at both Calvin Klein and Ralph Lauren and he is also credited with the creation of the highly successful Polo Jeans Company .

Both fashion houses, although quite different, are more or less known for their take on the American classics.

Calvin Klein has its sleek simple designs and the many faces of Ralph Lauren center around that intrinsic all American élan. When looking at Varvatos’ line, and especially the heavily layered, rebellious theme of his latest collection, it’s hard to believe that the same man could have been a driving force in the success of both houses.

It’s this gutsy approach at fashion that has, not only, garnered Varvatos the adoration of the industry, but also several accolades as well.

His latest choice is in some ways no surprise, with a career built upon the unexpected and pushing boundaries, we can all be sure, his Roots are firmly planted and will continue to reach beyond far beyond the anticipated.

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Employees of the Sponsors (Polo Jeans Company, Sony/Loews, Star Theatres, Magic Johnson Theatres, and Miramax Films) their respective parent, affiliates, ...